Are your sunglasses UV400?
Everyone is familiar with polarized sunglasses. It's a key marketing message for most eyewear retailers out there, and allows them to charge a premium. However, there is a major misconception, as the general public thinks that polarized lenses are the key to shielding their eyes from the sun's harmful UV rays. This is simply not the case. In fact, polarized lenses do nothing to prevent the absorption of UV rays. Sure, they absolutely reduce both sun glare and strain on the eyes which makes for a much more pleasant "viewing experience" of our big and beautiful world. However, they don't protect your eyes from UVA and UVB rays.
Mind blown? You're not alone.
You see, the federal (nor your provincial) government of Canada has not done a very good job regarding legislation for sunglasses. They have no mandates to label or explicitly state whether or not sunglasses offer protection against 400-nanometre wavelength UV. 400nm is at the top of the predatory food chain in the UV spectrum. As fas as sun exposure goes, it's what leads to the most significant damage in eye function. Bluntly stated, if you want to protect your precious peepers from the sun, you unequivocally require sunglasses that offer defense against UV 400. Seeing as you've searched "What Are UV400 Sunglasses?" you can see where we're going with this.
Let's review.
Why You Need UV 400 Sunglasses (and what else you need to know)
The Only Way to Block Out ALL UV Rays
Aside from staying inside with the blinds shut tight, the only way to block out all UVA and UVB rays is via UV400 lenses. There are no cutting corners either. Studies show that sunglasses must be designated at UV400 to protect the eyes. Even protection with up to UV390 still won’t block 100% of UV light. This is an exact science folks, and why SEIPCO only sells sunglasses with UV400 lens protection.
UV 400 Protection Lasts
UV400 protection is not something that fades from your lenses, even if the tint does. It doesn't matter how often you jam your shades into your pocket, drop them in the sand, or leave them on the dash of your vehicle under the hot sun. Lens color may fade, but UV 400 lasts.
Works Great With Polarized Lenses
People think that they have to choose between either UV400 or polarized lenses. You don't have to choose. While UV 400 should most certainly be your priority, you can also enjoy the superior viewing performance of polarized lenses. All of SIEPCO's sunglasses boast UV400 protection, and a large number of the shades in our collection offer polarized options - putting the proverbial icing on the cake, or in this case, your dome. View our Men's, Women's, and Kid's collections and take note of product descriptions which will let you know which lenses are polarized.
UV 400 Can Be Very Affordable
Allow us to address yet another myth. UV400 sunglasses do not have to be expensive. You do not have to pay an arm and a leg to protect your eyes. Unfortunately, some sunglasses sellers out there make you think that you do, using UV400 design (along with "polarized") to justify charging upwards of $200 and more per pair. In-part, this circles back to the government's lack of regulation on the matter. As a result, only 25% of people own UV400 sunglasses. Fewer when you factor in those under the lower middle-class line, who may assume they cannot afford to buy adequate eyewear for their entire household.
SIEPCO is not cool with that.
In addition to dedicating ourselves to delivering a diverse collection of fashionable and high-quality shades, we have pledged to make UV400 attainable to all. Due to established relationships in the manufacturing sector we have been able to bring stylish yet superior UV protection to the masses in Canada and the USA. Take a look at our collections and you'll find prices that range between $30 (kids) to $60 (men's and women's). And yes, this price range applies to our UV400 sunglasses with polarized lenses too. In addition, when you buy more than one, you will qualify for FREE shipping, which kicks in at orders over $75.
Admittedly, our competitors aren't happy. We don't care, we're here for YOU.
View more about UV 400 sunglasses, or start protecting your eyes today by clicking the link below.